» About_Miyachu／【公式】創業80年神棚・神具の製造販売の株式会社宮忠|伊勢／ブランドサイト

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In Ise, Mie Prefecture, known as the city where Ise Grand Shrine
is located, the techniques to make a wide variety of excellent
handicrafts, folk art objects and local toys have been handed down since ancient times. Miyachu produces thatched household Shinto altars called “Ise no Shinden” that look exactly like real Shinto buildings of Ise Grand Shrine constructed in the Yuiitsu Shinmeizukuri style.
Besides, those products have been designated by Mie Prefecture as “traditional handicrafts.”
As miyashi, craftspeople specializing in making Shinto shrines and household Shinto altars, we have been engaged in production of Shinto-related products since 1938 in Ise, the home territory of Ise Grand Shrine.
Please take a look at our products that are made one by one manually using our proficient skills and selected materials.

List of Traditional Handicrafts of Ise
（ Japanese Version Only ）

Prayers to Shinto deities give you courage and peace of mind. With the “techniques to make high-quality products acquired through the experience in Shrine and altar production” and the “enthusiasm as worshippers of Shinto deities and nature, Miyachu has made it its mission to produce household Shinto altars that deserve to stay with people who honestly make wishes for happiness.

Corporate Name	Miyachu Co., Ltd.
Year of Foundation	1938
Date of Incorporation	September 30, 1980
Capital	10 million yen
Corporate Executives	CEO: Harumasa Kawanishi Senior Managing Director: Kikuji Kawanishi
Number of Employees	25
Business Description	Design and construction of Shinto shrines, Tenrikyo churches , indoor/outdoor shrines (shrines on the premises of factories and Inari shrines) and wedding halls as well as production and sale of tools used for Shinto rituals, thatched household Shinto altars, a wide variety of small shrines and household altars to pray for the repose of ancestral souls.
Business Locations	Miyachu Main Shop: 1-2-38 Okamoto, Ise City, 516-0036 (in front of Geku Sengukan) Miyachu Okage Yokocho Branch: 52 Ujinakanokiricho, Ise City, 516-0025 (at Okage Yokocho) Workshop: 385 Kubo, Tamaki Town, Watarai County, 519-0411 Storehouse: 384 Kubo, Tamaki Town, Watarai County, 519-0411
Main Financing Banks	Hyakugo Bank Ise Branch, Bank of Tokyo-Mitsubishi UFJ Ise Branch, Mizuho Bank Ise Branch, Japan Post Bank and Rakuten Bank Dance Branch
Awards	November 9, 1981 Received the Award for Excellent Technician from Governor of Mie Prefecture. November 15, 1982 Received the Award for Contributor to the Development of the Traditional Handicraft Industry from the Traditional Handicraft Industry Promotion Association and the Ministry of International Trade and Industry. February 10, 2012 Received the Golden Award for Best Established Store in Mie Prefecture at the Annual Online Store Awards 2011 held by Estore Corporation. February 24, 2013 Received the Golden Award for Best Established Store in Mie Prefecture at the Annual Online Store Awards 2012 held by Estore Corporation (two years in a row). March 15, 2014 Received the Golden Award for Best Established Store in Mie Prefecture at the Annual Online Store Awards 2013 held by Estore Corporation (three years in a row). March 6, 2016 Received the Golden Award for Best Established Store in Mie Prefecture at the Annual Online Store Awards 2015 held by Estore Corporation (Miyachu’s fourth Golden Award).

Miyachu Main Shop (in front of Geku Sengukan)

Opening Hours: every day of the year from 8:30 a.m. to 5:30 p.m.
Parking Lot: available

Miyachu Okage Yokocho Branch

Please drop by this branch when you visit the Inner Shrine (Naiku) of Ise Grand Shrine. It sells a wide variety of small products.

Opening Hours: every day of the year from 9:30 a.m. to 6:00 p.m. during the summer and from 9:30 a.m. to 5:00 p.m. during the winter
Parking Lot: not available

1938	Kokumin Shinden Saisakusho (workshop) started production of Shinto shrines and altars in Ise.
1945	A grandfather of Harumasa Kawanishi (current CEO) bought Kokumin Shinden Saisakusho to resume its business.
October 1966	Ex-CEO of Miyachu took over the workshop to improve its production techniques and expand its production facilities.
October 1971	Built an additional workshop (200 square meters) in Okamotocho, Ise City.
December 1975	Built the building of its Main Shop with a showroom (430 square meters) on the site where Kokumin Shinden Saisakusho was originally founded.
March 1978	Relocated its workshop (2,600 square meters after its relocation) to the current site (385 Kubo, Tamaki Town, Watarai County) and changed its business name to “Miyachu.”
September 1980	Incorporated its business to establish Miyachu Co., Ltd.
November 1981	Received the Award for Contributor to the Development of the Traditional Handicraft Industry from the Traditional Handicraft Industry Promotion Association and the Ministry of International Trade and Industry.
March 1981	Built a new workshop (330 square meters) and a new storehouse (170 square meters) to expand its productivity.
December 1986	Remodeled its Main Shop to extend the areas for the showroom and the storehouse for products.
September 1988	Bought an estate adjacent to its workshop to build its second storehouse for wood (500 square meters).
March 1992	Built its third storehouse for wood (270 square meters) equipped with movable storage racks for quick drying and conveyance of the stored wood.
July 1993	Opened its Okage Yokocho Branch in front of the Inner Shrine (Naiku) of Ise Grand Shrine.
October 1994	Its household Shinto altars called “Ise no Shinden” were designated by Governor of Mie Prefecture as “traditional handicrafts.”
May 1999	Bought an estate near its Main Shop (1,200 square meters) to make a parking lot.
May 2000	Bought an estate adjacent to its workshop (1,200 square meters) to build a storehouse for products in the near future.
August 2002	Established its website.
December 2003	Opened an online store on Yahoo.
May 2006	The construction of its new storehouse for products reached completion.
October 2008	Opened an online store on Rakuten.
June 2010	Opened an online store on Amazon.
August 2014	Renovated the building of its Main Shop in front of Geku Sengukan thoroughly to extend its floor area.
October 2014	Opened an online store on Ponparemall.